When I started at Corel at the beginning of 2021, we were in the middle of a global pandemic—and nearly a year later, that part hasn't changed.
I was hired to take our partner program to the next level, creating a "One Corel" Channel Partner Program to accelerate our channel growth. This has included building an enablement plan for partners of all of Corel's brands and products, with a tiered structure that provides partners with unique benefits that are customized for their business. This evolution has attracted many new partners to our partner ecosystem where we can foster growth together.
To do this, I built the Channel Partner team with the "three Ps" in mind: People, Processes, and Products. This meant hiring the right people to understand and support our partners' needs, creating streamlined, intuitive processes to make it super easy to do business with us, and continuously developing and iterating solutions that our customers love to solve for their challenges.
One of my biggest priorities was to instill the core values of transparency, openness, and inclusivity within my team in order to build camaraderie, communication, and trust among each other. Without these elements in place, we wouldn't be able to provide our partners with the type of support that we do.
This "human element" is critical. People buy from people, which means our partner program must be structured in a way that allows us to develop and nurture relationships with companies to help them solve critical needs—whether it's literally keeping the lights on because of losses suffered as a result of the pandemic or having to completely pivot their business model as a result of changing market forces.
When we empower a partner with the right tools, that partner is then able to empower a customer. And that level of influence isn't lost on us. We can impact the lives of everyday people by figuring out what products allow companies to grow and scale so they can hire more workers and enable them to perform their jobs more efficiently. When people are set up to succeed, their stress levels go down while productivity goes up, which is a win-win for individuals and companies alike.
We're extremely proud of the enhanced program we launched this summer and encourage all our channel partners to visit the site to discover the new resources and support we're offering to help drive their success. There is no better time than now to join our partner network.
Sadly, we're all still struggling with the realities of the pandemic in both our personal and professional lives. But no matter what, our Corel Channel Partner Team is committed to supporting our partners with the solutions and resources they need to attract new customers, create new revenue streams, and enable greater customer success. And that's one thing I can confidently say is here to stay!
Jaime Becker, global channel chief
Jaime Becker is based in Austin, Texas, and joined Corel in 2021 as Global Channel Chief. She leads the company's sales and marketing initiatives for Corel's global partner ecosystem. Jaime is passionate about partner relationships and her fearless approach to optimizing processes and executing campaigns has attributed to accelerated growth for both Corel and our Partners.
Jaime has previously served at AlienVault, a global cybersecurity company, that was acquired by AT&T Business. There she led the global MSSP and Channel Marketing program to drive worldwide growth. Jaime holds an MBA from St. Edward's University and a BA in Marketing from Texas State University.
This guest blog is part of a CRN UK sponsorship.
