Become a CRN member

'We've put the customer at the centre' - HP exec on the vendor's new partner programme

15 July 2020 • 2 min read

New programme go live for resellers in November and replace Partner First

HP Inc has announced a new partner programme which it says will "put the customer at the centre" and focus more on digital routes to market. The new programme, named HP Amplify, was revealed tod...

To continue reading this article...

Join CRN

Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
Gain the latest insights through market analysis and interviews with channel leaders
Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
Be the first to hear about our industry leading events and awards programmes

Join now

Already a CRN member?

Exclusive Networks: Our teams achieved fantastic results despite lockdown

'UCaaS has to go beyond technology'

Bechtle named HP Global Elite partner as vendor leans on partners for AI push

Partnership will "further strengthen [HP's] position as one of the leading providers of technology solutions in Europe," said Dave McQuarrie, CCO at HP.

11 March 2024 • 1 min read

HP announces Amplify updates with AI, sustainability training, new structure

Channel partners will gain access to role-based AI training and certification programme, plus growth opportunity in AI data science

07 March 2024 • 2 min read

HP CEO: First AI PCs will land in H2 2024, adoption will take 'some time'

Enrique Lores indicates that HP won’t brand its upcoming Meteor Lake-powered computers as AI PCs. Instead, it plans to start marketing computers as AI PCs in the second half of 2024 using unidentified processors from Intel and other companies

22 November 2023 • 4 min read