US reseller partner TBI expands to the UK

US & UK flags

Leading US-based reseller partner TBI Inc. has announced its expansion to the UK as well as its first London-based hire in Toni Leopoldo as director of sales.

The largest privately-held US-based master agent, the firm's UK expansion adds to its existing business of 35 vendors, represented across 40 countries by US-based agents.

TBI said European cloud market growth represented a "significant opportunity" to help businesses increase security measures, assist with SaaS integrations, help reconfigure networks to account for cloud tech and replace legacy IT infrastructure.

"Within the last few years, TBI has seen a shift within businesses abroad to rely on the technology consultant as a trusted advisor. Our European partners are increasingly key components in the technology supply chain," said Geoff Shepstone, president of TBI.

"These consultants are also recognising the value of what Master Agents offer as far as access to key vendors along with the resources and support needed to provide clients best-in-class advice, solutions, cost and implementation."

Founded in 1991, TBI focuses on technology distribution of "next-generation" services, including cloud communications, CPaaS, infrastructure, colocation, SD-WAN and cyber security. The firm specialises in providing IT businesses with technical advice and training, sales support, as well as a number of additional services.

To kickstart its European venture, the company has appointed Toni Leopoldo as director of sales, who brings almost twenty years of IT and SaaS sales experience to the role. Leopoldo will take charge of leading TBI's UK and wider European business, building partnerships and managing in-market support.

"We are extremely pleased to have Leopoldo leading TBI UK as our director of sales," commented Keith Connolly, vice president of sales at TBI. "His prior work within the reseller space, combined with that of UCaaS and SD-WAN expertise on the supplier side, will no doubt be useful to our Europe-based partners and will aid in their growth objectives."

Leopoldo said TBI’s differential offerings will enable European resellers "opportunity to grow their respective business", while the current COVID-19 pandemic has "brought light to the need for businesses to be agile".

"The network, applications and security are critical components to ensure remote work is optimised and productive," he commented. "TBI is proud to offer cutting-edge technologies from vendors around the world and deliver these services and technologies to our partners and their customers—now, when they need it most urgently, but also in the future when the need is ongoing."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.