SAP and Microsoft partner on Embrace cloud migration service

Cloud with binary code in it
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Software firm SAP has announced a new three-year deal with Microsoft designed to help more large businesses shift their business processes to the public cloud.

Dubbed project "Embrace", the partnership aims to accelerate customer adoption of SAP S/4HANA and SAP Cloud Platform on Microsoft Azure.

Customers will have access to "holistic bundles" that provide them with united reference architectures, road maps and market-approved journeys to help with the transition away from their existing on-premise setups. The deal will also see Microsoft re-sell components of SAP Cloud Platform alongside Azure.

"This partnership is all about reducing complexity and minimizing costs for customers as they move to SAP S/4HANA in the cloud," commented Jennifer Morgan, co-chief executive officer of SAP, in a statement.

"Bringing together the power of SAP and Microsoft provides customers with the assurance of working with two industry leaders so they can confidently and efficiently transition into intelligent enterprises."

Project "Embrace" will also provide customers with a combined support model for Azure and Cloud Platform to help ease migration and improve overall communication, while the jointly-developed road maps to the digital enterprise will offer recommended solutions and reference architectures for customers.

"SAP's decision to select Microsoft Azure as its preferred partner deepens the relationship between our two companies in a differentiated way and signals a shared commitment to fostering the growth of the cloud ecosystem," said Judson Althoff, executive vice president of Worldwide Commercial Business at Microsoft.

"Today's news also reflects our commitment to a customer-first mindset and supporting their cloud transformation, which continues to drive how we at Microsoft approach everything from partnerships to product innovation. It takes co-selling to a whole new level."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.