Vertiv launches enhanced partner programme for resellers

"Change just ahead" sign post with clouds in background

Datacentre infrastructure specialist Vertiv has become the latest vendor to enhance its channel offering as it looks to better prepare its partners for edge and digitalisation transformation.

Aimed at resellers and distributors across the EMEA region, the new Vertiv Partner Programme (VPP) includes three key initiatives: a new incentive plan, a revamped partner portal and an enriched portfolio.

Through the Vertiv Incentive Plan (VIP), Authorised and Silver resellers can automatically earn bonus points and quickly monetise rewards, while incentives also include new rebates for Gold and Platinum partners.

The vendor has also overhauled its partner portal, enabling resellers to quickly register and unlock assets and benefits. Its improved usability includes self-paced online training courses to help businesses upskill and mitigate talent gaps in the IT sector, the firm said.

In terms of its portfolio, Vertiv has added the Liebert GXT5 uninterruptible power supply for small and micro IT environments. Designed to deliver reliable, energy-efficient power to more high-density devices, the technology features individually-controlled sockets for improved security, while remote management simplifies complexity at the edge of the network.

Together, the enhancements form a key part of Vertiv’s wider strategy to help its growing partner base adapt to the changing demands of edge computing, digitalisation and other disruptive trends in the data centre and wider IT landscape.

“The channel is crucial to enabling businesses of all types and sizes to embrace the new opportunities enabled by edge compute, 5G and the wider trend towards digitalisation,” said Joachim Fischer, channel sales director for Vertiv in EMEA.

“In addition to our investments to enhance our innovative channel portfolio, Vertiv is also accelerating its channel strategy to ensure our resellers are positioned for success. The new partner programme and commercial policies that we are progressively rolling out across EMEA are testament to our commitment to the channel.”

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.