Fujitsu cites digital transformation as key rationale for direct-to-channel shift

Doug Woodburn
clock • 4 min read

Vendor reveals 'bold ambition' of driving 90 per cent of its product sales through partners, up from current 50 per cent, saying its channel arm is best placed to fulfil demand for digital transformation

Digital transformation will quell end users' appetite to deal directly with big vendors, Fujitsu's UK product boss argued as he explained why the vendor is shifting more business towards the channe...

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