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About STF - Westcoast

Microsoft’s Shape the Future programme helps to put technology into the hands of every child.

Microsoft has partnered with Stock In The Channel to connect a limited number of resellers with appointed Shape the Future distributors, such as Westcoast.

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StF price files work exactly the same as standard distributor price feed files, except they only feature Microsoft StF products.

StF distributor stock will be updated hourly and unique price files are provided for each reseller.

Who is eligible for the Microsoft Shape the Future programme?

Microsoft have shortlisted a group of resellers to take part in the StF programme. To maintain strict control over the programme, only these invited resellers are currently eligible to take part.

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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