Up to date Stock & Pricesfrom 170+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 7.1m products available matched withproduct descriptions + images 1 2 3
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Open Reality eCommerce Solutions

About Open Reality

Open Reality brings together a focused portfolio of technologies that power modern connected environments, from Wi-Fi design and infrastructure through to data centre networking, cellular and private 5G, network testing, and workplace collaboration.

We support our partners at every stage, whether they’re planning and optimising wireless networks, deploying resilient edge and data centre infrastructure, validating performance, or delivering high-quality meeting room experiences. By combining proven vendors, specialist expertise, and hands-on support, we make it easier for our partners to design smarter, deploy faster, and deliver better outcomes for their customers.

The real value comes from how we work alongside you. We don’t sit in the background pushing boxes; we work alongside our partners, getting into the detail, understanding the requirement, and helping shape the right solution from the outset. That means quicker answers, better designs, and stronger proposals that stand up in front of customers.

Our team is accessible, responsive, and invested in your success, so you’re never left to figure things out on your own. If you’re used to being treated like just another account, you’ll notice the difference straight away. We help you move faster and win more business with confidence.

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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