Up to date Stock & Pricesfrom 180+ distributors Plus own stock + alternate suppliers Add margins, rules and control over ordering Your Webstore 4.5m products available matched withproduct descriptions + images 1 2 3
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About Data Direct

Partners, not competitors

WE DO THINGS DIFFERENTLY, BECAUSE WE DO THINGS WELL

We’re specialist distributors of a wide range of equipment, supplies and consumables to dealer networks throughout the United Kingdom and beyond.

With our innovative thinking and customer centred approach we’ve become the number one choice for dealers and manufacturers alike.

And unlike many of our rivals, we only sell to trade so you'll never find yourself in competition with us.

About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong

Stock in the Channel is trusted by over 25,000 IT Resellers

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