Critical Power Supplies eCommerce Solutions

About Critical Power Supplies

About
Critical Power Supplies is the UK’s go-to backup power specialist, helping resellers deliver reliable, compliant, and scalable solutions. We have developed our own range of UPS solutions which include single phase and 3 phase solutions. We also work with a wide range of trusted partner brands including APC by Schneider, CyberPower, Eaton, Riello UPS, and Vertiv.

Our team of backup power experts supports you from first quote to final sign-off — white label, offering design, site surveys, installation, commissioning, monitoring and ongoing maintenance. From UPS systems and generators to racks, PDUs, cooling, and battery replacements, we deliver complete end-to-end solutions, delivered direct to your customer anywhere in the UK under your brand name with our trusted technology and power promise.

Why Partner with Us

UK-wide delivery – fast direct to your customer
Full service support – design, surveys, installation, monitoring, maintenance & disposal
Expert pre & post-sales technical advice
Project support to help you quote, upsell & close deals faster
Proactive updates on products, incentives & pricing

Your trusted power partner — delivering solutions, not just products.

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About Stock in the Channel

Founded in 2009 to help resellers source hardware from authorised distributors, Stock in the Channel quickly grew to become an indispensable tool for the UK channel. Stock in the Channel has since expanded its services to be active in 22 countries, with over 25,000 registered customers across Europe, North America, and Australia. Thousands of resellers, VARs and MSPs use the stock search daily. The founders history of working with e-commerce a webstore offer soon launched, matching stock with product descriptions and adding margins to the resellers buy price. This was offered as both a datafeed and a turnkey Magento option. The company continues to grow and is financially strong